Randi Zuckerberg, the older sister of Meta’s Mark Zuckerberg, is an American businesswoman, a former director of market development for Facebook. Zuckerberg is now the CEO and founder of Zuckerberg Media, editor-in-chief of Dot Complicated, and creator of Dot., an animated TV show for young girls. She is a vivid promoter of blockchain, crypto and NFTs.

Zuckerberg’s focus is to make sure more girls and women go into the tech world, a notoriously male-dominated space. She uses Dot. to teach young girls of the opportunity’s technology can bring and educates them on the topic in a fun and engaging way. However, her marketing skills haven’t stopped there. 

Just recently, she put out a parody of Adele’s hit song ‘Hello’, marketing to women the world of blockchain and crypto. She is working with OKCoin, who have promised to dedicate $1million to bring more women into crypto.

Zuckerberg states that:

“It’s always been a passion of mine to inspire and support women in technology, investing, and leadership.” 

Part of her motivation for leaving Facebook was the fact that she was normally the only woman in the room for 10 years, and this lack of diversity made her leave. Further, it is Zuckerberg’s view that NFTs ‘are a fantastic gateway’ to bring women into crypto. This is because she sees NFTs as a “natural extension of what we’re already doing in our daily lives” – collecting art, supporting our favourite artists, community identity, and so forth. 

This latest project builds on Zuckerberg’s Women+Tech Scholars Program, which we have mentioned in our previous article on Randi Zuckerberg. The program aims to provide everything that women need to pursue a career in tech. The end goal of Zuckerberg’s tech-related projects is to help women overcome barriers they may face in the workplace – especially in such a male-dominated field.